Developing Your Volunteer Strategy for the New Year
Copyright © 2011 by Primary Key Technologies, Inc. and brought to you by YourVolunteers.
2012 is nearly here and given the slow recovery of the world economy, your organization may be looking to improve upon its 2011 volunteer strategy to either expand or better utilize an existing volunteer program. We offer a few tips to consider when building a new volunteer strategy.
Volunteer Involvement
CVS Northhamptonshire makes a great point about the importance of involving volunteers in the development of a strategy (“Developing”). The last thing that you want is a mass exodus of your existing, dedicated volunteers because of changes to your program. Keeping your volunteers aware of upcoming changes is vital to keeping your volunteers happy. If you plan to expand your program, volunteers need to know that their efforts were not lacking. Additionally, if the duties of the volunteers will be expanded to cover more of what paid employees used to do, it’s important to know that the volunteers agree that the new duties are appropriate.
The Recruiting Plan
We’ve previously offered tips on how to recruit volunteers, but as a volunteer manager, you still have to decide whether you will be interviewing all applicants yourself, if you will be asking trusted volunteers to help, if you will be accepting all who want to help, and if necessary, what your budget will be for background checks. Consider spending a significant amount of time developing precise job titles that let your potential volunteers know exactly what your potential volunteers will be doing. Expecting that all volunteers will be willing to spend their time peforming all of the tasks that your organization has is a quick way to lose said volunteers. It should be noted that giving a volunteer position the wrong job title is the Seventh Deadly Sin of recruiting volunteers according to VolunteerPower.com (McKee).
Expanding the Virtual Volunteer Program
We have recently offered some tips on managing a virtual volunteer program and have received good and bad feedback. Good from virtual volunteers and bad from volunteer managers. When developing a volunteer strategy, it may be easy to think that expanding or creating a virtual volunteer program might be the answer to your organization’s limited space, to your recruiting challenges, and to finding the specific skills that may be mostly contained in individuals who are not generally available during your office hours (e.g. web developers). However, as we mentioned in the post and as we received in feedback, working with virtual volunteers may be challenging since you do not have them onsite for a set number of hours and they may be distracted by other work, by their families or by the excellent season of television. If you will be adding a virtual program to your volunteer strategy, be sure to remember that you may need to include generous timelines and you should definitely seek to recruit more volunteers than you think you need.
Changing the Way that You Manage Your Volunteers
It should be crystal clear that we are partial to one particular free online volunteer management system, but we are fully aware that there are other systems available. If you will be expanding your volunteer program and you do not currently use a system, you should consider including the use of a volunteer management system in your plan. In addition, if you are expanding your program because your organization has fewer paid employees, it’s likely that your duties will be expanded beyond the management of volunteers. More volunteers mean more management, more data to enter, more spreadsheets, more emails, more phone calls, more training and more more more more. Online systems allow your volunteers to come to a website and enter their own information and to help manage their own schedules. If their updated schedule information is available online, you will less likely to be contacted when a volunteer has a question.
In leiu of or in addition to using a volunteer management system, you may want to consider creating a hierarchy where a volunteer reports to another volunteer (with a proper title, of course). However, as many of you know, volunteers are not always willing to follow the rules of traditional hierarchies (McDuff et al, 2009) and may want to report directly to you anyway to get faster answers and to move into different volunteer roles.
Build in the Ways to Thank Them (or Not)
There have been numerous articles, posts and books dedicated just to the topic of thanking volunteers published in the past few years which reflects the recent emphasis on gratitude. Nonprofit organizations are now competing with the increasing volunteer needs of schools, libraries, parks departments and for-profit corporations. Volunteers need to know that their work is appreciated and word will spread that your organization is one that understands the value of their service.
However, in an article he wrote for Nonprofit World, Nick Levinson makes the case that you should forget the “thank you” and you should instead take full advantage of what they have to offer and encourage them to grow and learn like you would a paid employee (Levinson, 2004). This could mean setting aside funds for educational programs that would benefit both the volunteer and your organization. Further, Levinson states that volunteers are self-motivated and generally do not expect a plaque or certificate and would prefer the constant recognition of their contributions rather than just an annual dinner (Levinson, 2004).
Works Cited
“Developing a volunteer strategy.” Retrieved 12/14/2011 from the website of CVS Northamptonshire at http://www.cvsnorthamptonshire.org.uk/.
Levinson, N. (2004). What’s Wrong with “Thank You?” Plenty. Nonprofit World.
MacDuff, N., F. E. Netting and M. K. O’Connor. (2009). Multiple Ways of Coordinating Volunteers
With Differing Styles of Service. Journal of Community Practice.
McKee, T. The Seven Deadly Sins of Recruiting Volunteers. Retrieved 12/14/2011 from the website of VolunteerPower.com at http://www.volunteerpower.com/articles/7Sins.asp
